Monday, April 12, 2010

Idea Generation

To start off my idea generation I've brainstormed a list of things I relate to the colour green:
-Nature

-Calm

-Mint (herbs)

-Grass

-Emerald (jewel)

-Lime (fruit)

-Capsicum

-Leaves and vines

-Four Leaf Clovers

-Lepricorn

-Go (traffic lights)

-‘On’ button

-Hospitals

-Frogs

-Cucumber

-Peas


I've also researched companies that use the colour green for their logo or advertisements:

-Coopers

-Celtics (NBA)

-Packers (NFL)

-Oakland athletics (MLB)

-Army

-Australian Coat of Arms

-Milo

-Smiths Chicken Chips

-Lipton Green Tea

-Starbucks

-Recycling Bins

-The Greens political party

-BP

-Woolworth's

-John Deere

-Mountain Dew

-Tic Tac

-Land Rover

-Sprite

I also found that practically all environmentally friendly companies and organisations use the colour green to promote their message or products.

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